Google | Before Rivers Rise
Before Rivers Rise’ brings the journey of the Flood Forecasting AI to life.
The film’s visual language is built around time alteration, directly mirroring the core benefit of the flood forecasting AI. Reversed footage serves as a powerful metaphor for the forecasting process itself. It visualises how we can see a potential future and use that foresight to work backwards, enabling life-saving, proactive measures in the present before a crisis unfolds.
DIRECTOR / Thales Benzai
LEAD CREATIVE / Nick Alden
PRODUCER / Lucas Hasselfeld & Vanessa Avery
HOP / Kate Torres
EDITOR / Nathaniel Calnin
ANIMATION / Tom Kilburn
AGENCY / Across The Pond