Google | Before Rivers Rise

Before Rivers Rise’ brings the journey of the Flood Forecasting AI to life.

The film’s visual language is built around time alteration, directly mirroring the core benefit of the flood forecasting AI. Reversed footage serves as a powerful metaphor for the forecasting process itself. It visualises how we can see a potential future and use that foresight to work backwards, enabling life-saving, proactive measures in the present before a crisis unfolds.

DIRECTOR / Thales Benzai

LEAD CREATIVE / Nick Alden

PRODUCER / Lucas Hasselfeld & Vanessa Avery

HOP / Kate Torres

EDITOR / Nathaniel Calnin

ANIMATION / Tom Kilburn

AGENCY / Across The Pond

Next
Next

Google | Gemini API Developer Competition